Liam
talks shop
Though hardly
a band to shy away from press
and controversy, the Prodigy
have kept relatively quiet on
this side of the Atlantic for
nearly seven years. At one point
touted to be the next big thing
in America, instead Prodigy always
have done things on their own
terms and stood firmly in a field
of their own. One cannot accuse
them of trying to hog the spotlight,
it just happens that they were
standing in it on more than a
couple of occasions. In an exclusive
Big Yawn interview by phone from
his Essex studio, Prodigy mastermind
Liam Howlett took some time off
from mastering the band's forthcoming
singles disc to talk about Coachella,
the band's last record, and their
future endeavors.
BY
It’s been seven years since we’ve really heard
from the Prodigy. How does it feel to be back and playing a gig like Coachella?
Liam
It was really quite a fantastic gig.
To us that was like the make it or
break it gig, we felt that we had
something to prove. We played Coachella
in 2002 and we kind of weren’t
happy with it, but after this gig
we felt really positive and restored
our faith in America. We have had
our share of problems with Maverick
[Records] and just general support.
It wasn’t a question of not
coming back to America, it was just
the right opportunity.
You played Coachella back in 2002.
Do you remember that gig? What was
it like?
Liam
It just was an overall sense that
we could have done better, though
there was nothing bad about it. At
that time
Oasis were
playing and I think that there wasn't
as much interest in British acts.
But there were tons of British acts
this year, there was
Kasabian,
Bauhaus, Chemical Brothers.
Then you had bands like
Nine Inch Nails,
but looking down the list it was
a really good lineup, very brave
of the promoter to do that. But clearly
for Goldenvoice it is about the music,
they’re
good guys. They seem to do it for
the right reasons, fantastic line-ups,
a good cross-section of music and
styles. For us it was quite fun to
watch the transition of audience
through the gig. There were probably
a lot of people that hadn't seen
us live before, so for the first
few songs they just kind of stood
there, but then it was cool the way
it picked up. Their energy didn't
stop after that. In 2002 we played
outside and that is always a different
energy, but this time we were inside.
The tent is a good place for us and
I think it came across.
It’s been a while since
you have toured the States. Does
the gig at Coachella mean that you’ll
be coming back again soon?
Liam
Absolutely, we don’t need Maverick’s
support or blessings to play gigs
in America. It would help if they
were more behind us, but we have
gone from hating America about 10
years ago to really enjoying it.
The problem wasn't so much that we
hated America, it was simply the
sorts of things that didn't work
out. There were bad tours, things
went wrong, confusion and a lot of
problems with publicity and promoters.
Those kinds of things can sour a
young band very quickly.
You have been called a
perfectionist and it took a while
for your last record (Always
Outnumbered, Never Outgunned)
to come out. How do you feel about
it now that it has been released
and the dust has settled?
Liam
I think it was definitely a mistake
to wait that long to release a
record and that won’t happen
again. There are so many different
factors involved in the process
of that record coming together,
but once I got my footing it came
together. False starts, band paranoia,
and lots of things had to be in
line for it to work. Ultimately
people didn't show up in the studio
so I took matters into my own
hands. Looking back though it wasn’t
pushing forward enough, but in
the end I was happy with the results.
Especially now that we have played
some of the songs live and remixed
them up a bit. Maxim keeps saying
that he likes the new tunes now
that we’ve done “Spitfire” and
stuff like that onstage. It worked
out quite well.
You have a great knowledge
of old-school hip-hop and house
music, as is evidenced by the Dirtchamber
Sessions disc you did.
You have never shied away from
name-checking 80’s influences,
but nowadays that has become pretty
vogue. What kind of music inspires
you most these days?
Liam
Do you know what? Anything really,
I am always amazed at the type
of things that inspire me. I
constantly listening to music,
and I am always waiting for that
incredible sound, to try to make
me write something that is always
better. I want to get blown away
and be jealous by what I hear.
I have to have that to try to carry
on. I could get excited by a beat
or a guitar sample. The thing about
the Prodigy is that we are not
pure, we don’t give a shit
about the rules of dance music.
That stems back to maybe me being
very young, back in 91 or 92, when
we had our first success in the
English dance scene. The DJs stopped
playing our music because we were
deemed commercial, and as a result
I am reluctant to use the word "dance" because
it conjures up the wrong kind of
images in my mind.
To my ears Experience is one of the most advanced albums
of the 1990’s and still sounds
great today. What do you think
of that material now some 13 years
later?
Liam
Well, it definitely was making a statement at that point in time and it represented
who and what the Prodigy were. But as a result of the backlash we got in England,
I wanted to take a step forward in a more radical way. Any band has to recognize
when it's time to keep going and push forward. Whatever the next Prodigy release
is that comes out, it will be that same leap forward. On the last record a
few things were quite brave, but I think more could have been done. I'm more
interested in moving ahead.
Experience represented a time
and place, there was still a certain innocence with it. We’re doing the
mastering for our singles record and I actually listened to some of the tracks
off of it yesterday in fact. It sounds quite good, very fast!
Who would you enjoy collaborating with most on your next record? Any
timeline on when you are going to do a new one?
Liam
I think basically the Prodigy is a band and needs to get back to what we do as
a band. This record established me more as an individual, but I think that for
the future I'll collaborate and do those kinds of things on my own. As a band
we’re 3 people, a unit and you can see that in a live setting. We should
push forward as 3 people and it's crucial that we not forget the importance of
the collaboration from within. I definitely think that in order to make the whole
thing work we need all the elements.
You made a conscious move to integrate a more rock or punk-ish sound into
your music, and a lot of people tend to think that crossover makes it
more accessible. Do you think that dance music is losing an audience these
days compared to about 10 years ago? Or are younger people still discovering
it with the same vigor and enthusiasm?
Liam
I think that it is probably true that there isn't as much of an audience,
but I think that the reason is that people are afraid of the word "dance."
I’ve never been a fan of the word "dance." Because for
example, there are lot of great disco bands, but then there was a huge backlash
against disco. The Prodigy shied away from that and we became very unpure.
We are more interested in being a rock'n'roll band than just being labeled
a "dance" band.
But in terms of most popular dance music, it's run by DJs, and in my opinion
there aren't enough young kids with leather jackets and a drum machine on
stage, going through their music like a band. I’m not the savior of
electronic music, so for me it's more interesting to mix it up. I'm just
as interested in the sound of a guitar as I am in the beat of a drum.
You’ve never been one to shy from controversy, but these
days you seem to let your music speak for itself. Is there anything that
you wish you had done differently when it comes to causing a stir?
Liam
Absolutely not. I stand by what I’ve done because it was totally real.
The controversy with "Firestarter" for example, we never planned that,
it just happened to be one of those songs that caused a stir. The other thing
is that we never really apologized for what we said, we stood by everything we
did. When we were releasing the last record, people asked me if we should have
done something more controversial and I replied that it’s only good when
it’s real. People see through the bullshit. There’s no point in doing
it unless it’s real.
Has reality TV become a phenomenon in the UK like it has here in the States?
If the Prodigy had a reality show of you touring on the road, what could we
expect to see?
Liam
Absolutely! <laughs> We have this thing called the Farm, it's this program
with Flavor Flav, Ron Jeremy, and some other people. They're on a farm and they
have to do all these disgusting things. It’s pretty mad. Flavor Flav is
just hilarious. Tell you what, this last album would have been a funny thing
to see on TV, there were a lot of funny things going on. Drinking, games, people
just having a piss time. It was the most fun I’ve had writing a record
and I guess because I was ignoring the pressures it just all came together at
my own pace.
Finally, did you have a chance to check out any of the performances
from the Coachella weekend? What did you enjoy and was there anything you thought
that was total crap?
Liam
I managed to see Kasabian, they were great. I also saw a bit of Nine Inch Nails.
I like my music a bit more funky, and so I thought they were a bit disappointing.
I like a bit more groove to my music, I like things a bit more drugged out. I
came as someone who didn’t know anything about [Nine Inch Nails], and just
didn’t think it was a good environment to see them. I guess I don't quite
understand them.
So do you think we can expect to see the Prodigy return to the States
sometime later this year?
Liam
Absolutely. We're sorry we have waited as long as we have, but we definitely
do things when we feel it's right.